THE BRIEF: Zappos needed engaging content and features for both their site and blog that would highlight seasonal clothing and accessories, product releases, popular items, and brand partnerships. The goal was to create visually appealing pages that reflected Zappos’ style, showcased products effectively, and enhanced the overall user experience.
THE SOLUTION: I designed site and blog features that highlighted key products, seasonal changes, and brand collaborations. The layouts were crafted to draw attention to releases and popular items while maintaining a cohesive and navigable user experience. Each feature was designed to align with Zappos’ brand voice and style, making it easy for visitors to explore and engage with the collections.
BRAND & PRODUCT EXPERIENCE: I created brand and product experience pages that emphasized visual storytelling while staying true to the overall Zappos aesthetic. This included incorporating consistent brand elements, typography, and imagery across product pages, promotional features, and blog content. The result was a unique experience where every element reinforced the brand and encouraged user engagement, keeping the site both functional and visually compelling.
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PHOTO RETOUCHING
