THE BRIEF: DeliverFund set out to create a groundbreaking app that would empower users to search phone numbers and emails against the world’s largest database of human trafficking information. The goal was to make this powerful resource accessible and user-friendly, allowing anyone to carry prevention technology in their pocket.
THE SOLUTION: I partnered closely with the development team, working side by side in FlutterFlow to design the UI and UX in real time while developers finalized the back-end functions. This collaboration ensured that design and functionality evolved together, creating a seamless product experience. The interface was intentionally clean, intuitive, and easy to navigate, lowering barriers for users who may not be tech-savvy but needed to act quickly and effectively.
THE DETAILS: To support the app’s identity, I created a set of custom icons and visuals that clearly communicated its features and functions. The design choices reinforced trust and authority while remaining approachable, aligning with DeliverFund’s larger mission to fight human trafficking with technology.
THE EXECUTION: My role extended beyond the app itself to the launch campaign. I designed promotional materials and advertisements that introduced the app’s capabilities to a broad audience. These assets highlighted both the urgency of the mission and the simplicity of the tool, helping position the app as an innovative yet practical solution in the fight against human trafficking.
