THE BRIEF: Zappos needed a complete visual takeover of New York’s Barclay Center to bring the brand to life across multiple surfaces, including the oculus, menu boards, court ribbons, and more. The goal was to create an immersive experience that engaged visitors and reinforced the brand’s presence.
THE SOLUTION: I designed and managed all visual elements for the venue, ensuring consistency and creativity across every surface. The immersive experience captured Zappos’ brand identity while engaging attendees in a memorable, visually striking way.
