THE BRIEF: Arnold Worldwide needed citywide visuals for the #LoveBoston campaign, ranging from store windows and narrow subway banners to full-size billboards. The goal was to create cohesive, eye-catching designs that would engage the public and transform the city during marathon day.
THE SOLUTION: I designed multiple iterations of the #LoveBoston visuals to fit diverse formats and locations, ensuring consistency and impact across all touchpoints. The final citywide rollout brought energy and excitement to the campaign, turning the entire city into a vibrant showcase of the brand.
