THE BRIEF: DeliverFund needed new merchandise that would better connect with its core audience while boosting engagement and sales. The goal was to design products that felt authentic to the brand and meaningful to supporters, while also driving store traffic and visibility.
THE SOLUTION: Using sales insights as a guide, I designed a fresh lineup of merchandise tailored to DeliverFund’s community. The new pieces resonated strongly, leading to more store visitors, increased social media shares, and higher sales. Beyond the numbers, the collection helped strengthen the bond between the brand and its supporters.