THE BRIEF: DeliverFund needed a refreshed brand and website that reflected its shift from operations and analysis toward technology and innovation. The goal was to clearly communicate this evolution while creating a more engaging and visually cohesive experience for visitors.
THE SOLUTION: I expanded the original red-and-gray palette into a broader range of law enforcement blues, accented with bright pops of yellow for hierarchy and energy. This allowed the brand to retain its authority while signaling forward-thinking innovation. To support storytelling across digital and print, I created multiple sets of icons that broke down complex ideas quickly and consistently, ensuring clarity without sacrificing design strength.
THE BRAND IN ACTION: The redesign touched every aspect of the site. Infographics, imagery, and videos worked together to highlight DeliverFund’s capabilities in a way that was both approachable and credible. The new visual system conveyed a clear narrative of transformation and positioned DeliverFund as a leader in tech-driven solutions against human trafficking.
VIDEO & PHOTOGRAPHY: To strengthen our messaging, I developed a series of “fake companies” for videos that demonstrated how traffickers use real-world platforms. Working closely with our videographer, we produced content that illustrated DeliverFund’s ability to intervene with powerful technology. I also directed product and website photography, along with a video background that showcased collaboration between law enforcement, analysts, and tech. These changes brought the brand’s mission to life in an authentic and impactful way.