THE BRIEF: The client, a tech startup focused on expanding supercomputing access, wanted a brand that emphasized speed, energy, and excitement. They loved racecars and technology but did not want standard tech blues. Instead, they wanted to lean into reds and yellows to reflect passion and their mission to permanently change the supercomputing world.
THE SOLUTION: After several rounds of logo ideation, the initial speed and racecar concepts weren’t resonating. I revisited their mission and purpose with the team, asking them to describe what truly inspired them. That’s when they shared their vision of the wolves restoring balance in Yellowstone, and how they aimed to establish a new equilibrium in the tech world by expanding supercomputing access. This became the foundation of the brand identity. This insight shaped a logo and visual system that captured their dynamic vision and passion for change.
THE BRAND: The fiery color palette and bold typography reinforce their disruptive approach to technology. The vibrant reds and yellows communicate energy and innovation, setting the brand apart from conventional tech companies. Every element of the identity — from colors to fonts — supports their positioning as a passionate, nontraditional tech leader.
WEB, SOCIAL & ICONS: I designed a complete suite of icons, the website, and social identities, creating a cohesive digital presence that reflected the brand’s energy, mission, and vision across all platforms.
