Thrivers Coffee
I led the creation of the brand for Thrivers Coffee, a purpose-driven coffee company dedicated to ending human trafficking. The logo, a phoenix, signifies survivors' journey from healing to thriving. The colors and vibe are bright, feminine, and hopeful, representing the inspiring women who spearheaded the brand. Through every cup, Thrivers Coffee supports the fight against human trafficking, offering a meaningful way to make a difference in survivors' lives and their journey to become thrivers.
Following the brand creation, I designed all the products and packaging for Thrivers Coffee. I focused on making the visuals consistent and appealing, while standing out on store shelves. I wanted to catch consumers' attention while conveying the brand's empowering mission. The result was a product line that not only carried a purpose but also connected with customers who wanted to make a positive difference with their purchase.
In my role as creative director, I also orchestrated and shot photos for the website. This was essential in elevating the overall appearance and visual impact.
