Branding Projects
I was in charge of creating Verafi's brand identity, a tech startup known for thorough background checks. Their logo, a data-built "V" resembling a checkmark, represented their commitment to precision. The brand communicated their tech expertise and dedication to reliable background checks to build trust. I created the brand, icons, website, print materials, and customer-facing products.
I was involved in creating the brand "They Said" – an online chatroom exclusively for women. This platform provided safe spaces for discussing careers, work-life balance, and breaking the glass ceiling. The brand had a welcoming, feminine vibe, using chat bubbles to encourage open conversations. "They Said" aimed to empower women in their professional journeys, offering a judgment-free space for meaningful discussions. I created the brand identity, website, social media presence, and a number of initial ads to announce the launch of the site.
I created a brand for a social media influencer who offers couples coaching. The brand felt natural, inviting, and feminine, reflecting her authentic approach. It provided a warm and comfortable space for couples to explore coaching and guidance on their relationship journeys.
